[{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/blog.onlinemarketing.dk\/sogemaskineoptimering-2012.html#BlogPosting","mainEntityOfPage":"https:\/\/blog.onlinemarketing.dk\/sogemaskineoptimering-2012.html","headline":"S\u00f8gemaskineoptimering 2012","name":"S\u00f8gemaskineoptimering 2012","description":"S\u00f8gemaskineoptimering 2012 S\u00f8gemaskineoptimering og markedsf\u00f8ringstendenser \u00e6ndrer sit i takt med tiden, det ser ud til at der sker nogle v\u00e6sentlige \u00e6ndringer i den m\u00e5de, der…","datePublished":"2012-01-21","dateModified":"2014-09-03","author":{"@type":"Person","@id":"https:\/\/blog.onlinemarketing.dk\/author\/admin#Person","name":"Ren\u00e9 Madsen","url":"https:\/\/blog.onlinemarketing.dk\/author\/admin","identifier":1,"description":"Jeg hedder Ren\u00e9 Madsen og grundlagde Online Marketing i 1995. Siden 1999 har jeg arbejdet professionelt med SEO og har fulgt udviklingen fra de f\u00f8rste s\u00f8gemaskiner til nutidens AI-baserede s\u00f8gning.\r\n\r\nJeg arbejder med teknisk SEO, GEO (Generative Engine Optimization), AI Discovery og digital synlighed. Gennem \u00e5rene har jeg r\u00e5dgivet b\u00e5de sm\u00e5 og store virksomheder i Danmark og internationalt med fokus p\u00e5 langsigtede l\u00f8sninger, teknisk kvalitet og dokumenterede resultater.\r\n\r\nP\u00e5 denne blog deler jeg analyser, erfaringer og historiske perspektiver fra mere end 25 \u00e5r i branchen. Mit m\u00e5l er at forklare, hvordan s\u00f8gemaskiner, AI og internettet udvikler sig \u2013 baseret p\u00e5 praktisk erfaring, dokumentation og egne erfaringer gennem branchens udvikling.\r\n\r\nVed siden af mit arbejde har jeg dyrket Kyokushin karate siden 1973 og er i dag Shihan, 5. dan. Karate har l\u00e6rt mig v\u00e6rdien af disciplin, vedholdenhed og konstant udvikling \u2013 principper, som ogs\u00e5 pr\u00e6ger mit arbejde med SEO og digital strategi.","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/ce65f41ecd392d9b2ef547aba58da9858a8cfb78bd54ce7a6acbffad581f31b2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ce65f41ecd392d9b2ef547aba58da9858a8cfb78bd54ce7a6acbffad581f31b2?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Online Marketing","logo":{"@type":"ImageObject","@id":"https:\/\/blog.onlinemarketing.dk\/wp-content\/uploads\/2017\/05\/onlinemarketing_logo_mini.gif","url":"https:\/\/blog.onlinemarketing.dk\/wp-content\/uploads\/2017\/05\/onlinemarketing_logo_mini.gif","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/blog.onlinemarketing.dk\/wp-content\/uploads\/2017\/05\/onlinemarketing_medium.gif","url":"https:\/\/blog.onlinemarketing.dk\/wp-content\/uploads\/2017\/05\/onlinemarketing_medium.gif","width":100,"height":100},"url":"https:\/\/blog.onlinemarketing.dk\/sogemaskineoptimering-2012.html","video":{"@context":"http:\/\/schema.org\/","@type":"VideoObject","@id":"https:\/\/www.youtube.com\/watch?v=8Z9TTBxarbs#VideoObject","contentUrl":"https:\/\/www.youtube.com\/watch?v=8Z9TTBxarbs","name":"Search, plus Your World","description":"Learn more at http:\/\/google.com\/insidesearch\/plus.html\n\nSearch has always brought you information from across the web. 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Disse \u00e6ndringer i s\u00f8gemaskinerne vil f\u00e5 m\u00e6rkbar betydning for mange website-ejere, der allerede er i fuld gang med den organiske s\u00f8gemaskineoptimering og online markedsf\u00f8ring.Den personificerede m\u00e5de at h\u00e5ndtere s\u00f8geresultater p\u00e5 er i fuld gang, og med yderligere justeringer p\u00e5 Google i forbindelse med Google Search, Plus Your World, s\u00e5 viser tendensen, hvilken vej vinden bl\u00e6ser i forbindelse med justeringer af algoritmer etc.Forskellen p\u00e5 de tidligere personrelaterede s\u00f8geresultattilpasninger som Google har arbejdet med, sker der v\u00e6sentlige \u00e6ndringer i den m\u00e5de s\u00f8gemaskinen vil h\u00e5ndtere sine personrelaterede data p\u00e5 fremover.Det Sociale aspekt vil v\u00e6gte i s\u00f8geresultaterne, hvilket betyder der udover standard algoritmen kombineres med en person-, og nu ogs\u00e5 en algoritme baseret p\u00e5 personens sociale tilh\u00f8rsforhold p\u00e5 nettet.Googles sociale netv\u00e6rk Google+ vil v\u00e6re et element, der giver s\u00f8gemaskinen en yderligere justeringsmulighed i forhold til den enkelte bruger, uafh\u00e6ngigt af andre s\u00f8geresultater.Facebook og Twitter har Google ikke umiddelbart mulighed for at samstemme data med, hvilket g\u00f8r at s\u00f8gebillede de\u00a0bygger p\u00e5, stammer fra de data som Google+ netv\u00e6rket leverer til s\u00f8gemaskinen.Betydningen er allerede synlig, der vil v\u00e6re store forskelle i s\u00f8geresultaterne ud fra disse \u00e6ndringer, der er foretaget, og n\u00e5r de er fuldt udrullet vil det v\u00e6re den nye situation for s\u00f8gemaskineoptimering, hvor s\u00f8geresultaterne ikke kan st\u00e5 alene n\u00e5r der optimeres.Der er ingen tvivl om at Google+ skal med ind over i en s\u00f8gemaskinestrategi, n\u00e5r der skal optimeres i dag.Relaterede emner:S\u00f8gemaskineoptimering & online markedsf\u00f8ring valg af s\u00f8geordOrganisk s\u00f8gemaskineoptimeringS\u00f8gemaskineoptimering og s\u00f8gemaskinernes guidelinesJulen 2012Google Caffeine"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"S\u00f8gemaskineoptimering 2012","item":"https:\/\/blog.onlinemarketing.dk\/sogemaskineoptimering-2012.html#breadcrumbitem"}]}]